Super Bowl on the Small Screen: Users Embrace Streaming Apps; Digital Investment Soars

Hi ,

If you’re an Eagles fan — congrats. If you support the Chiefs, we send our condolences. But regardless of alliances, Superbowl LIX was indisputably the most-watched in history, bringing in a whopping 127.7 million viewers.

Our latest article examines the intersection of viewership and ad spend, unpacking the advertising strategies of top brands, and analyzing fluctuating consumer engagement trends before, during, and after the game. Sensor Tower has the mobile app and digital insights you need to perfect your strategy and stay one step ahead of the competition.

Here’s a glimpse of the key takeaways, with exclusive insights directly from our platform:

🏈 Surging Investment: Spend in the weeks leading up to the game was 45% higher than in the same period the previous year, suggesting heightened focus on pre-event, digital campaigns.

🏈 Highs and Lows: Viewership fluctuated throughout the night, and was 27% lower in the later parts of the game than it had been in 2024 — likely due to the uncontested nature of the match.

🏈 Snack Brands Dominate: Major players like Reese’s and Ritz stood out, maintaining the highest WoW spend of any food brands and engaging viewers with comedic 30-second spots.

🏈 And more actionable insights on our site…

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Superbowl Strategies Decoded 🕵