Hi there!

It sounds dramatic, but I realized that I had been quietly ignoring the aging self I didn’t want to see in the mirror. So the first time I used our Eye Cream, the immediate results made me emotional. And with my skin looking so much younger so quickly, I suddenly didn’t mind what I saw in the mirror either.

Was that self-esteem returning? Had I not even realized it had gotten so low? Yikes.

I realized I was actually looking at myself in the mirror, and with some sense of appreciation for the first time in too many years to count.

The story about how L’AMARUE came to be was always about my daughter, Ande, and easing the frustrations of her demoralizing acne and rosacea. It truthfully never occurred to me to make skincare for anti-aging! It seemed like just a vanity thing – but it really is so much more. I wore the ugly hairnet for her, not for me, because wrinkles didn't seem like a big enough deal to me.

I assumed I was too far gone unless I wanted to do injections and procedures. After all, isn’t the self-esteem that goes with skin really a younger person’s matter? Aren’t we supposed to just accept that we start looking a bit craggy and older, bit by bit?

Imagine my surprise when I found out that was just a big lie that I didn’t have to believe!

If you’re over 40 you probably know the gradual, and selective “vision loss” that happens when it comes to seeing your own skin in the mirror. You can rationalize it, you know it happens to everyone, you do what you can (sometimes too much!), but slowly you prefer to not look too closely or for too long, and you accept that it’s just part of the process and who you are now.

Aging is inevitable, but it doesn’t have to look like we think it does. And there are options that really work other than having someone pull your skin tighter over your face or immobilize the laugh and worry lines that make you human with botulism (Botox).

It starts younger than you think, at around the age of 29 when our collagen production starts to decrease.

And our Heart to Heart Complex boosts that collagen production by up to 400%! So imagine that boosting power every day, consistently, for years on end… that’s a lot of aging that doesn’t have to happen.

Can you seriously delay the progression of signs of aging? Yes! Can you reverse some of the impacts if you start later? Yes! Do I look in the mirror and see FEWER lines and wrinkles than I had 6 years ago? Yes!

It may seem like a new concept – but that's because it is :) So if you want to turn back the clock, now is the time (pun intended) to try L'AMARUE as feel what I felt.

Lots of love,
Nicole
Co-Founder of L'AMARUE

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P.S. Get a free anti-aging Lip Balm today with your order, too. Add it to bag, then use the code LIP4U.

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L'AMARUE

The story of how I reversed by 50 y/o wrinkles