REPORT

How to conquer your cross‑border expansion

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Consumers are fuelling online sales – a shift that has been largely impacted by the pandemic. In 2022, global ecommerce sales reached over $5.5 trillion, and their proportion of the total retail sales is 20.3%. The ecommerce boom has opened the eyes of consumers to cross-border shopping. They are not only becoming more comfortable with international purchases but are also reaping its benefits.

Higher-quality products that can’t be found in their home market are available on foreign markets. This has set the ground for the growth of global ecommerce. In 2023, global cross-border sales were predicted to account for 38% of all ecommerce sales. Consumers’ increased appetite for cross-border purchases is urging businesses to adapt to the changing ecommerce landscape. A seamless, location-independent shopping experience is expected.

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Conquer your 2025 cross-border expansion