FromAmey Kulkarni ([email protected])
Sent withHubSpot
Subject (90)[Festive Report 2026] See why Black Friday raises install costs even where app spend falls
Preheader (150)Outside the US, app ad spend fell 6% in Black Friday week 2025, and installs still cost 7% more. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
sans
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![[Festive Report 2026] See why Black Friday raises install costs even where app spend falls](https://images.spotmar.com/6af4afa67408e651eb6459c3/orig.png)
![[Festive Report 2026] See why Black Friday raises install costs even where app spend falls](/_next/image?url=https%3A%2F%2Fimages.spotmar.com%2F6af4afa67408e651eb6459c3%2Forig.png&w=1080&q=75)