Hi there,

July is one of my favorite months. It’s the heart of summer here in Maine—long, warm days, wildflowers in bloom, and a breeze from the ocean. It’s also when everything starts arriving at once: our first big sale of the season, new product launches, and a collection that’s been in the works since last fall.

Here’s what’s happening this month:

A Fourth of July Sale

We’re kicking things off with our first major sale of the season. Select styles will be on sale—just in time for summer getaways and long weekends. It’s a good one.

Matching Sets

We’ve been dreaming up sets for a while, and they’re finally here. Matching tops and bottoms that are comfortable, pulled together, and easy to wear—whether you’re heading out or staying in.

Porch Pants—New Colors + Restocks

The pants I reach for all season long that sold out in record time. Coming soon in Olive and Dusty Pink, and restocked in Black and Natural.

New Dress Styles

The Goldie Dresses are our first smocked styles. I designed them while I was postpartum with my first daughter, Goldie, and couldn’t find a smocked style that felt comfortable. Romantic and light, with a flutter at the shoulder, the Chalet Flutter Sleeve is a new take on a customer favorite.

Vacationland, A Late Summer Capsule

Inspired by Maine—wild blueberries, sea smoke, and cottage porches—we’re releasing a mini collection with pieces that feel just like that. It’s called Vacationland and it’s my favorite project I’ve worked on in years.

That’s a bit of what’s ahead. We also have lots of new styles that just arrived here, and tomorrow is the last day to get our first made-to-order dress for $99.

You’ll be first to know as things roll out but I wanted to share what I’ve been most looking forward to. I hope you find something that makes you feel a little more like yourself this season.

Warmly,

Sadie

sadie beaudet

founder + creative director

tradlands

tradlands.com

instagram.com/tradlands

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