Give-me-back-warm-weather 🎃

Hey friend 🙌

What type of an October person are you?

Spooky everything 👻
Pumpkin spice everything ☕
The give-me-back-warm-weather type🧣

I feel like I'm 80% number 3, 15% number 1, and just a dash of 2 (I'm more of a plain cinnamon lady).

Whatever your choice may be (feel free to share), this is the selection of content you can absorb next time you cozy up with a hot beverage of choice.

Save Money on High Volume Email

High volume of users is both a blessing and a curse for SaaS companies, especially at the early stage. On one hand, you've won the game of product-led growth: hundreds of users are signing up daily. On the other hand, email software for a large number of users comes with a hefty price tag.

Backed by our knowledgeable Twitter community, we have compiled a list of 10+ ethical tactics for SaaS companies.

Read the guide →

In other posts

We have published a recap of our big user onboarding roundtable. Claudiu Murariu, Yohann Kunders, and Esben Friis-Jensen joined our co-founder Jane Portman and discussed real-life issues onboarding professionals face in their campaigns.

The chemistry was amazing and the explosion of actionable and experience-based insights was definitely worth it.

Read the recap →

BDTP 🎙️

In the previous month, we discussed:

Founder-led Sales with Josh Ho
Why do SaaS founders have a unique advantage at doing sales? Josh Ho, founder and CEO of Referral Rock, talks about leaning into your founder superpowers, choosing the right CRM, what to ask during a discovery call, and more. Listen →
Product-led Growth with Todd Olson
What does it mean to run a product-led organization? Todd Olson, co-founder and CEO of Pendo, talked about the three pillars of product-led growth, the sales process for a highly technical product, the benefits of having a free plan, and much much more. Listen →

Product updates

On the product front, the latest addition is our Amplitude integration. Amplitude integration will help you leverage Amplitude data to send communications via Userlist.

What does that mean for you?

You can get the best of two worlds: Amplitude stores and processes customer behavior data, and you only connect Userlist for email automation and in-app messages. The data does not need to be duplicated and stored in two different tools.

From our miscellaneous drawer

Found in Userlist team's #learning channel: A talk by Peter Reinhardt, Segment's CEO, on how to find product market fit.
A great resource for SaaS builders: data application that allows you to quickly see pricing changes made by selected most successful SaaS companies, throughout their entire lifetime.
We are looking for an email marketing expert willing to share their in-depth knowledge on our blog.

Have an email automation question we haven't answered before? You can always reach out to us on Twitter or LinkedIn.

Until next month 👋

Katarina Andrejević
Customer Advocate at Userlist